Services for the Retail Sector

• Channel Selection and Product Pricing
• Repositioning and increasing Profitability

Many Indian retailers are coming up with their own brands in various product categories and are using the opportunities that organized retail has brought forth to set up shops at various malls and shopping centres.

The Indian retail sector now presents new and existing players a multi channel opportunity to showcase and sell their products.

To be successful in a very competitive environment new players need a planned and prepared approach to channel selection and appropriate investment in those channels. Many products and brands have local appeal and some have more global appeal and sale potential. It is imperative that emerging players in retail get a comprehensive view of their potential customers and the sale potential/pricing mechanism of their product through various channels.

Emerging players can minimize the risk in their investments on advertising if they have already selected the appropriate channel and if they are aware of how to access their target customer segment.

Krezon consultants help their clients discover the market for their products and strategize to effectively and profitably deliver through optimal channel selection

Krezon also consults retail players, who have already explored the market through the sales channel of their choice but are facing difficulties in turning profitable, on repositioning of their brands, developing sales through new channels and on potential partnerships to help its clients minimize investments and increase profitability.