Services for the Manufacturing Sector

Marketing and Sales

Marketing and Sales function in SMEs are usually taken care of by the business owner who drives sales through personal contacts and existing client references. Some players have a slightly larger team that primarily drive sales through the distributor channel.

Krezon consultants add a new dimension to how firms handle their B2B and B2C sales by assisting business owners in quantifying their value proposition and by building awareness of the value proposition in prospective clients. We help businesses reach out to their prospective client in a cost effective way by:

• Finding out innovative ways to build specific database of “prospective clients” based on geography and area of operation
  
  
• Determining the focus area for marketing by filtering the prospective client lists in a manner that increases the likelihood of conversion while at the same time increasing ROI.
  
  
• Building awareness of the value proposition to prospective clients.
  
  
• Helping businesses develop an effective communication channel with prospective clients.
  
  
• Bringing innovative ideas on the table to maximize sales through the distributor channel by focussing on feedback from point of sale, product enhancement and distributor management.
  
• Promoting business through the internet.
  
  
• Helping business owners develop a structured team to take forward the marketing and sales function.