Online Sales

The "online sales" potential of your product

• Knowing your online customers - who would order your product online, know the market potential of online sales for your product
  
  
• Highlighting "online buyer" behaviour in your product category through independent survey designed by experienced market research professionals.
  
  
• Analyzing your supply chain and logistics to see if it is geared to sell "online".
  
  
• Consulting on the financial implications/benefits of opting for online sales i.e. analyzing the cost involved in gearing your present setup for online sales and the finding out the return on investment under a variety of online sales formats.

Positioning for achieving online sale targets

• Creating a web interface for online sales does not guarantee success in achieving online sales targets. There are many online sales portals but only a few have had success.
  
  
• Consultancy on key criterion for successful implementation of a web interface for online sales: Generating customer enthusiasm for online purchase by adopting creative methodologies and systems, initiatives that your firm can adopt to make online purchase a unique experience for the customers, developing reliability/standardization of products sold online, developing long term relationships with online customers, suggest methods of reaching out to the large untapped market in the Tier II and Tier III cities.
  
  
• Consultancy on how to manage the online demand: logistics, supply chain, lead times, payment methodologies, inventory management, measuring customer satisfaction with product.
  
  
• Install systems that shall help you analyze consumer trends and demand shifts to facilitate you in designing new policies or introducing schemes to direct the need in an appropriate direction.